What is Uniquely Cook Islands?
Uniquely Cook Islands is a national certification program that protects and celebrates Cook Islands identity. It helps customers, partners, and communities easily recognise authentic Cook Islands connections in products and services both at home and overseas.
The program is administered by the Business Trade & Investment Board (BTIB), governed by a Governance Board elected by the members, and supported by cultural leaders, local businesses, and diaspora communities.
The Mark and Tokens
- The Mark shows that a business, maker, or seller is an accredited member of the program.
- Tokens show the type of connection a product or service has to the Cook Islands.
There are three Tokens:
- Taʻunga – Cultural protection & preservation
- Ito Manava – Local production & innovation
- Vaka – Overseas / diaspora connection
Each Token has equal value. The difference is in the pathway of connection.
Why It Matters
- Protects cultural integrity and heritage
- Builds trust in Cook Islands products and services
- Opens economic opportunities locally and overseas
- Strengthens connections between home and diaspora
Who Can Join
Anyone with a verifiable cultural connection to the Cook Islands can apply whether you live in the islands or overseas.
The program is open to businesses, artisans, cultural practitioners, and service providers.
How It Works
- Register online and create your profile.
- Complete Orientation, a short module that explains the rules and responsibilities followed by a short quiz to check your knowledge.
- Apply for Accreditation with the Token that best fits your work.
Use the Mark and Token once approved.
Sign Up Today
Last Updated: 02/10/2025