About Uniquely Cook Islands, the Mark and the Tokens
You’ll see it all round the Cook Islands – at the airport, on shopfronts, in markets, and on products. The Uniquely Cook Islands Mark and Tokens are your signs that what you’re looking at has a real connection to our people, our culture, and our islands.
It’s more than just a logo. It’s a promise of authenticity. When you choose Uniquely Cook Islands, you’re taking home something genuine – not imitation, not mass-produced, but created with a true cultural connection to the Cook Islands.
How it works
The Mark shows that a business, maker, or seller has been accredited and verified with a genuine cultural connection to the Cook Islands.
The Tokens show how their product or service is connected culturally to the Cook Islands.
Ito Manava – Local Innovation and Contribution
The spirit of today’s Cook Islands creativity this Token highlights products and services designed, made, or led locally while showing the talent, energy, and innovation of our people. It acknowledges that we and our culture continually evolve but remain rooted in our heritage and traditions.
Vaka – Diaspora / Overseas
There is strength in our community abroad and this Token represents their ongoing cultural connections back to our islands. They share, create, and celebrate our culture internationally – bringing the Cook Islands to the world.
Taʻunga – Cultural Protection and Preservation
This Token represents traditional knowledge and skills passed down through generations. From weaving and carving to cultural expressions made here in the Cook Islands, this Token carries honours and respects our traditional heritage and where we come from.
Why it matters for you
When you choose products and services with a Uniquely Cook Islands Token, you can feel good knowing that you are:
- Buying something authentic and genuine.
- Supporting local businesses, artisans, and families.
- Helping to protect and celebrate Cook Islands culture.
- Contributing to a sustainable economy that benefits our people, our environment, and our culture.
So next time you see the Mark and the Tokens, pause for a moment and know that every purchase is more than a souvenir. It’s a guarantee of a genuine cultural connection to the Cook Islands and a way of being part of the our story.